VS
Hotjar vs Heap
A detailed comparison to help you choose the best tool for your needs
Feature
Hotjar
Heap
Starting Price
$32/mo
$0/mo
Pricing Model
Freemium
Freemium
Free Trial
✓ Yes
✓ Yes
Categories
Ai Analytics
Ai Analytics
Hotjar
User behavior analytics with AI surveys and heatmaps.
Pros
- ✓ Visual insights
- ✓ Easy to use
- ✓ Session recordings
- ✓ AI survey analysis
- ✓ User feedback tools
Cons
- ✗ Limited quantitative analytics
- ✗ Recording storage limits
- ✗ Can impact page speed
- ✗ Basic segmentation
Heap
Autocapture analytics with AI-powered insights.
Pros
- ✓ Autocapture everything
- ✓ Retroactive analysis
- ✓ AI insights
- ✓ No implementation
- ✓ Complete data
Cons
- ✗ Data volume can be overwhelming
- ✗ Pricing at scale
- ✗ Learning curve
- ✗ Complex for simple needs
The Verdict
Both Hotjar and Heap are excellent tools in their category. Your choice depends on your specific needs, budget, and use case. We recommend trying both to see which fits your workflow better.