VS
Hotjar vs Amplitude
A detailed comparison to help you choose the best tool for your needs
Feature
Hotjar
Amplitude
Starting Price
$32/mo
$0/mo
Pricing Model
Freemium
Freemium
Free Trial
✓ Yes
✓ Yes
Categories
Ai Analytics
Ai Analytics
Hotjar
User behavior analytics with AI surveys and heatmaps.
Pros
- ✓ Visual insights
- ✓ Easy to use
- ✓ Session recordings
- ✓ AI survey analysis
- ✓ User feedback tools
Cons
- ✗ Limited quantitative analytics
- ✗ Recording storage limits
- ✗ Can impact page speed
- ✗ Basic segmentation
Amplitude
Digital analytics platform with AI-powered product insights.
Pros
- ✓ Enterprise-grade
- ✓ AI predictions
- ✓ Robust free tier
- ✓ Behavioral cohorts
- ✓ Integrations
Cons
- ✗ Complex setup
- ✗ Learning curve
- ✗ Expensive at scale
- ✗ Technical requirements
The Verdict
Both Hotjar and Amplitude are excellent tools in their category. Your choice depends on your specific needs, budget, and use case. We recommend trying both to see which fits your workflow better.